Questions? Call us!
866.430.2789
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Questions? Call us!
866.430.2789
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without lifting a finger! We can help you increase your revenue from your best sales source…your past customers!
THE CHALLENGE How do you get new customers to purchase your products/services and how to get your past customers to purchase from you again….and again?? For most businesses...approx. 80% of “new” business comes from referrals or repeat sales from past customers. Since you found this website, you are already aware of the importance of why you should stay in touch... To capture as much of that 80% as possible! Did you know…it costs 10 TIMES MORE to find a new customer than to keep a repeat customer? So, instead of spending all of your extra energy and marketing dollars on big ticket or mass/bulk advertising, why not spend much less on a quality mail piece to a smaller, more qualified group of potential leads? Your ROI for such targeted marketing will be much higher.
OK...Let’s do the math!
The OLD WAY: TRADITIONAL "FARMING" POSTCARD MAILING: Say you would spend $500 on mailing 1000 postcards to an area introducing your services. A typical response rate for postcard mailers is 0.1-0.5%. Let’s be optimistic and say you get 0.5% response, or 5 new clients, from the mailing. The cost per client ($500/5) is $100. The Just Stay In Touch WAY: PAST CLIENT CARD MAILING: Now, let’s try mailing to past customers instead, for about the same $$$ investment. Say you want to send a greeting card out to your top 100 customers, twice per year. The cost of the (sphere) mailing would be: Card Cost ($2.14) x 100 Customers x 2 (twice per year) = $428 Since satisfied, past customers bring in an average of 5 new customers, you just got 500 referral customers for $428. Convert just 10% of those leads into sales: The cost per client ($428/50) is $0.86!!! Now, we know that each past customer isn’t realistically going to send 5 referrals to you…but even if only ½ of them do…and even if that ½ only sends 1 referral each…the cost per client is MUCH less expensive than the postcard example. Client Follow Up Card Mailings ... we do all the work & YOU get all the credit! THE SOLUTION Stay in touch! You never know when a customer (or their family/friends) will need your product/services again. After an average of (1-3 months) with no follow up contact, they will most likely forget about you and possibly move on to a competitor. YOU SHOULD NEVER LOSE OUT ON A REPEAT SALE FROM A SATISFIED CUSTOMER!! You work extremely hard to get your customers in the first place. MAKE SURE YOU HANG ONTO THEM for all future business. Simply by keeping your name in front of your past customers on a regular, consistent basis, you will dramatically increase your bottom line by keeping your customers for life. You can't afford NOT to stay in touch with your past customers! FOLLOW UP! As a business professional, you KNOW that you should be staying in touch with your customers…but, HOW exactly should you do it? The more PERSONAL the contact, the more EFFECTIVE it will be. That said, the best ways to stay in contact with your customers are to visit them in person, personally call them, or send personally written notes. Realistically, instead, most businesses will send out non-personal bulk mail pieces, because they lack the time and resources to keep it personal. But, before you put together your next non-personalized mailer, consider the following…
When you put together a marketing piece, you want 3 things to happen. 1) You want your customer to OPEN it 2) You want your customer to READ it 3) You want your customer to REMEMBER it
Did you know…greeting cards have a 99% open rate and an average display time of 7 days? WHAT’S IN IT FOR YOU? By using our mailing services... -You’ll increase your repeat & referral sales revenue from your past customers... -You’ll save money by outsourcing... -You’ll save time, so you can focus on your business... -Plus, you’ll have peace of mind knowing your contact is getting done… even when you are busy or on vacation! See what our current customers are saying.
WHY USE JUST STAY IN TOUCH? -we offer 4 different mailing programs to meet all levels of contact -your client contact will be AUTOMATIC! -we will insert your business cards! -we hand-sign your name inside! (No electronic signatures…we mimic your actual signature by hand! No kidding!) -we print custom envelopes, using your return address (labels are never used) -we apply 1st Class Postage (metered/bulk postage is never used) -our cards are a great alternative to sending junk mail (people ENJOY getting cards!) -we’re less expensive than doing it yourself (because of our volume, we can do it for less) -we're more efficient than having your assistant do it (they need to focus on more important tasks for you)! "Personal, Automatic, Effective"
We realize your time is valuable and appreciate you spending some time with us. Please let us know how we can help. We would love to hear from you! TOLL FREE 866.430.2789 Check out our MAILING PROGRAMS -Closing Follow Up mailings (mortgage / real estate) -Sphere of Influence / Client Database mailings -Birthday Card mailings -Holiday Card mailings -Plus much more! Go to our TESTIMONIALS page
Call us today and see why we were voted 2005-2006 SMALL BUSINESS OF THE YEAR by the Coppell (TX) Chamber of Commerce!
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